Playground

Playground

This is a space for design explorations that I've done in my spare time, as well as a place for new software experimentation. I'm always keen to learn new skills that allow me to push my design thinking and add that extra 10% to a project.

Magnum NFT in Spline

For Magnum this year, they wanted to do their NFT to coincide with the Magnum Cannes event. This NFT would have given holders VIP access to the Magnum event in Cannes and a meet and greet with Kylie Minogue.

Sloggi

Sloggi

This idea was inspired by wanting to highlight the fact Sloggi bras have no wires and are super comfy. Using After Effects saber, I highlighted the underwear with neon colours to draw attention to Sloggi.

I also decided to play around with the Sloggi logo on the end frame, to come up with some playful branded title cards.

This idea was inspired by wanting to highlight the fact Sloggi bras have no wires and are super comfy. Using After Effects saber, I highlighted the underwear with neon colours to draw attention to Sloggi.

I also decided to play around with the Sloggi logo on the end frame, to come up with some playful branded title cards.

Selected Works

FlintfoxUI design | Branding

Nord Anglia EducationUI Design

Magnum CannesUI Design

NHS CovidSocial | Motion

BahlsenSocial | Motion

PlaygroundPersonal projects

Hello I'm James, a middleweight UI designer currently at Bernadette of VCCP. Throughout the years I have worked on creative projects ranging from financial software products to world's leading brands.