Bahlsen
Bahlsen who?
Bahlsen is a German food company, crafting biscuits for 132 years. Quality, sustainability and innovation are at the heart of everything they do.
Brief:
To land and live the new positioning of Bahlsen, to coincide with the new packaging rebrand. Our social would act like a design house and would be designed with an obsession with precision in mind.
2021
Design + motion
James Ring
Our obsession with craft
Build awareness and affinity by showcasing our craft credentials
We used macro shots of Bahlsen's products that look mouth wateringly good to allow consumers to savour the stunning design and showcase their beautiful biscuits in all their full glory. This is how we demonstrate loudly and proudly that we care about the attention to detail of each design.
Our heritage
Celebrate our rich design history
Inspiring quotes from key people of Bahlsen's past, help to reveal how craft has been integral to thier process since day one.
Revealing their design processes and product and packaging iterations through history is a stock motion way, showing how their craftsmanship has evolved over time.
Bahlsen's ethos
How they see the world
Intriguing typographic quotes either from key people in our history or that we admire from external culture is a playful way to show how we think and what the world looks like through our eyes.
Our crafters
The people who perfect their craft
Using typographic composition and animations to reveal the stories of key people who work at Bahlsen and highlight the role that they play, specifically in relation to craft. These stories should show that art and design is at the heart of everything that Bahlsen do as a ‘family’.
Patterns
A library of patterns has been developed to use across social content as a flexible visual asset. The patterns have been crafted to abstractly represent our product range. Using the packaging brand colours with navy blue being the lead brand colour used on assets. These assets have been build to be bold and have a geometric feel that were used to inspire motion principles.
Selected Works
FlintfoxUI design | Branding
Nord Anglia EducationUI Design
Magnum CannesUI Design
NHS CovidSocial | Motion
BahlsenSocial | Motion
PlaygroundPersonal projects